Our Investment Philosophy:

• Markets Create Wealth:
  

  Global capitalism generates profits that are eventually reflected in stock market returns. Our goal is to simply capture these returns efficiently and with acceptable levels of risk.

• Manage Risks:
  

  Do not take more risk than is necessary to achieve your goals. Risks that you cannot afford to take should be avoided or properly managed.

• Asset Allocation is Key:
  

  Your investment performance will be greatly influenced by how you spread your investments across the various asset classes, especially between stocks, bonds, and cash. Asset allocation does not ensure a profit or protect against a loss.

• Always Diversify:
  

  Investments should be broadly diversified to ensure that returns are captured wherever they are produced. It is impossible to know beforehand which asset classes will be up or down in a given year. Diversified portfolios tend to be less volatile and less risky than concentrated ones, although that is not guaranteed. There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.

• Markets are efficient:
  

  This means that new information is incorporated into a stock’s price very quickly – almost instantaneously. This efficiency makes trying to consistently “beat the market” very difficult if not impossible. Therefore we do not practice market timing or attempt to pick “home runs” - we believe such strategies are a “loser’s game.”

• Emotional Control:
  

  Fear and greed are enemies to good financial planning. A good financial plan developed during calmer moments should not be abandoned or modified simply because of something that the market did. Rather, your plan should be modified when your goals or personal situation changes.